〈洋書〉GLOBALIZATION,CULTURE,AND BRANDING:How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
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How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 9781578517749: Amazon.com: Books,7KB,PDF) Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets,5 Ways to Leverage Your Cultural Heritage in Business,ABC's of Globalization 1.0